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Shayda Windle Creative Services Marketing | Media Relations

Integrated marketing solutions for small businesses.

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Teaming Up with GMU to Support the Next Generation of Artists

Each year, George Mason opens up the doors of its cutting-edge Art and Design Building to alumni, parents, and the public for a family-friendly event during its Homecoming week. The “Off the Wall” event will be held on February 22, 2020 from 2-5 p.m. at GMU’s school of Art and Design. Continue reading to find out more.

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tags: shayda windle, sw creative, GMU, off the wall, fairfax county times
Saturday 02.15.20
Posted by Shayda Windle
 

Home for the Holidays: Top Trends This Season

November is here! And you know what that means -- it's time to start thinking about what to buy for your loved ones this season. In this post, we uncover the top home goods this holiday season that your loved ones will adore.

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tags: holiday, holiday gift guide, sw creative, shayda windle, shayda windle creative, pinterest, etsy, instagram
Friday 11.15.19
Posted by Shayda Windle
 

Using Lead Magnets and Content Upgrades to Grow Your Business

Successful lead magnets and content upgrades have a few things in common when it comes to getting downloaded. We cover what those things are in this post.

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tags: lead generation, lead magnet, content upgrade, twitter, instagram, sw creative, sw creative marketing, sw creative services blog, hashtagify, content
Wednesday 05.29.19
Posted by Shayda Windle
 

The Right Way to Build a Gallery Wall

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Did you know there is a right way and a wrong way to build a gallery wall? If you go into it unplanned, the results can be disastrous. Read this post to find out what needs to be done before you go grabbing a hammer and nails.

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tags: gallery wall, gallery walls, shayda windle, sw creative, sw creative services, diy, design, interior design, art, build a gallery wall
Friday 05.10.19
Posted by Shayda Windle
 

It's Never Too Late

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A brief memoir about why it’s never too late to take on a new challenge.

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tags: sw creative, sw creative services blog, sw creative marketing, shayda windle, shayda windle marketing, it's never too late, instagram, etsy, art, watercolor, paint
Monday 04.29.19
Posted by Shayda Windle
 

The "Must-Attend" Marketing Event for the Mid-Atlantic Region

All content in this post has been attributed to Capital Communicator and Potomac Tech Wire, the producers of the Mid-Atlantic Marketing Summit

All content in this post has been attributed to Capital Communicator and Potomac Tech Wire, the producers of the Mid-Atlantic Marketing Summit

With all of the changes taking place in digital marketing today, it’s more important than ever to stay up to speed with the latest industry trends. That’s why this Friday I’ll be taking the opportunity to attend the Mid-Atlantic Marketing Summit (MAMS), the “must-attend” marketing event for our region.

The MAMS brings together 300+ CMOs, senior marketers, agency professionals and technology executives from all over the Mid-Atlantic area to talk about best practices, share case studies, and network with others in the industry. The event features dozens of keynotes and presentations on the most important issues facing marketers over the next few years.

I’m personally looking forward to the Inbound Marketing 2.0 session presented by Lynne Kingsley of Ironmark. So much has changed with inbound marketing over the past few years. And while there’s no doubt that high- quality, engaging content mapped to the right buyer personas is still key to inbound marketing, her session will cover what’s new in this space. She’ll also discuss ways to leverage new tactics that build meaningful relationships and achieve new found growth for your business.

The MAMS will also feature a CMO roundtable, bringing together three top CMOs to discuss their outlook for the future of marketing. The panel will set the stage for the summit by focusing on topics that will be analyzed throughout the day in breakout sessions. Some things they will cover include trends to closely watch in 2019, strategies they are most excited about, and technologies we should be paying the most attention to right now.

Other featured sessions at MAMS will include presentations and discussions about the latest trends in social media, SEO, marketing automation, and artificial intelligence. Three of the region’s leading social media directors will provide insights about their outlook for 2019 and beyond and share how their social strategy has changed over the last year. Some of the topics covered will include: how to increase engagement with followers, how to launch an influencer marketing strategy, and how authenticity can build value for your brand.

This closing session of the summit will explore where marketing is going in the next 10 to 20 years. Topics will include artificial intelligence, virtual reality, and more. As the panel brings together leading marketing technologists and futurists, they will explore the biggest trends that will define and change marketing in the future.

Hope to see you there!

tags: mid-atlantic marketing summit, mams, shayda windle, shayda windle art, shayda windle marketing, sw creative, sw creative services, ironmark, capitol communicator, potomac tech wire
Monday 04.22.19
Posted by Shayda Windle
 

Are Your Buyers Receiving the Right Content?

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Are you delivering the right content to your customers? If you don't know who they are, the answer is likely no. In this post, we cover the importance of ceating buyer personas for your customers and a few ways you can do so.

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tags: blog, blogging, buyers journey, SEO, content, content marketing, buyer persona, sw creative, sw creative services, shayda windle, shayda windle marketing, Google Analytics
Monday 04.15.19
Posted by Shayda Windle
 

Why Content is Still King

Today, content marketing is more important than ever as small business owners continue to look for ways to differentiate themselves in overcrowded markets. The most effective content marketing happens when you can map unique types of content through each stage of the buyers journey. Read this post to find out why content is still king and what types of content are best for each stage of the sales funnel.

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tags: content is still king, content king, marketing content, blog, blogging, ebook, sales funnel, buyers journey, shayda windle, sw creative, content is king, content, content marketing, small business marketing
Sunday 04.07.19
Posted by Shayda Windle
 

Four Blog Posts That Drive Traffic

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Deciding to create a business blog can be an incredibly time consuming and daunting task. Whether you decide to create one in-house, or outsource this important function, there is incredible value in having a business blog. If you’re out of ideas about what to write about, here are four blog post types that are sure to drive traffic to your site.

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tags: blogs, blogging, content, shayda windle, sw creative, sw creative services blog, thought leadership, guest posts, grammarly, coschedule
Sunday 03.31.19
Posted by Shayda Windle
 

Five Email Campaigns You Should Be Running

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Consumers today are inundated with emails, but in order for your business to thrive you must be able to communicate through this vital channel. Read our post to find out which five campaigns are essential for your small business.

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tags: email marketing, sw creative, sw creative services, shayda windle, shayda windle marketing, sw creative marketing, entrepreneur, small business
Monday 03.18.19
Posted by Shayda Windle
 

A Step-By-Step Guide to Executing Your First Email Campaign

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If aren’t using email as a method of customer outreach, you are truly missing out on one of the more effective ways to connect with your target market. Read this post for a step-by-step guide to executing your first campaign.

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tags: email marketing, shayda windle, shayda windle art, shayda windle design, sw creative, marketing, canva, mailchimp, fabfitfun
Monday 03.11.19
Posted by Shayda Windle
 

How to Generate Leads Organically and Build Your List

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Many entrepreneurs today believe they must spend money in order to generate leads, but that simply isn’t the case. It is possible to get high quality leads organically, without spending tons of money. Read this post for some strategies you can adopt.

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tags: small business, entrepreneur, creative business, sw creative, shayda windle, squarespace, leads, marketing, mailchimp, web forms, blogging
Monday 03.04.19
Posted by Shayda Windle
 

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