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Shayda Windle Creative Services Marketing | Media Relations

Integrated marketing solutions for small businesses.

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The "Must-Attend" Marketing Event for the Mid-Atlantic Region

All content in this post has been attributed to Capital Communicator and Potomac Tech Wire, the producers of the Mid-Atlantic Marketing Summit

All content in this post has been attributed to Capital Communicator and Potomac Tech Wire, the producers of the Mid-Atlantic Marketing Summit

With all of the changes taking place in digital marketing today, it’s more important than ever to stay up to speed with the latest industry trends. That’s why this Friday I’ll be taking the opportunity to attend the Mid-Atlantic Marketing Summit (MAMS), the “must-attend” marketing event for our region.

The MAMS brings together 300+ CMOs, senior marketers, agency professionals and technology executives from all over the Mid-Atlantic area to talk about best practices, share case studies, and network with others in the industry. The event features dozens of keynotes and presentations on the most important issues facing marketers over the next few years.

I’m personally looking forward to the Inbound Marketing 2.0 session presented by Lynne Kingsley of Ironmark. So much has changed with inbound marketing over the past few years. And while there’s no doubt that high- quality, engaging content mapped to the right buyer personas is still key to inbound marketing, her session will cover what’s new in this space. She’ll also discuss ways to leverage new tactics that build meaningful relationships and achieve new found growth for your business.

The MAMS will also feature a CMO roundtable, bringing together three top CMOs to discuss their outlook for the future of marketing. The panel will set the stage for the summit by focusing on topics that will be analyzed throughout the day in breakout sessions. Some things they will cover include trends to closely watch in 2019, strategies they are most excited about, and technologies we should be paying the most attention to right now.

Other featured sessions at MAMS will include presentations and discussions about the latest trends in social media, SEO, marketing automation, and artificial intelligence. Three of the region’s leading social media directors will provide insights about their outlook for 2019 and beyond and share how their social strategy has changed over the last year. Some of the topics covered will include: how to increase engagement with followers, how to launch an influencer marketing strategy, and how authenticity can build value for your brand.

This closing session of the summit will explore where marketing is going in the next 10 to 20 years. Topics will include artificial intelligence, virtual reality, and more. As the panel brings together leading marketing technologists and futurists, they will explore the biggest trends that will define and change marketing in the future.

Hope to see you there!

tags: mid-atlantic marketing summit, mams, shayda windle, shayda windle art, shayda windle marketing, sw creative, sw creative services, ironmark, capitol communicator, potomac tech wire
Monday 04.22.19
Posted by Shayda Windle
 

The Only Social Media Platforms You Really Need

the only social media platforms you really need.png

Social media  can be  overwhelming for creative entrepreneurs, but  it  doesn't  have  to  be.  In this post, we'll cover the handful of accounts you need to maintain in order for your creative business to thrive.

 

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tags: shayda windle marketing, shayda windle, shayda windle art, creative entrepreneur, social media, facebook, linkedin, pinterest, instagram
Sunday 03.24.19
Posted by Shayda Windle
 

A Step-By-Step Guide to Executing Your First Email Campaign

A Step-By-Step Guide to Executing Your First Email Campaign Blog.png

If aren’t using email as a method of customer outreach, you are truly missing out on one of the more effective ways to connect with your target market. Read this post for a step-by-step guide to executing your first campaign.

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tags: email marketing, shayda windle, shayda windle art, shayda windle design, sw creative, marketing, canva, mailchimp, fabfitfun
Monday 03.11.19
Posted by Shayda Windle
 

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