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Shayda Windle Creative Services Marketing | Media Relations

Integrated marketing solutions for small businesses.

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When Your Work Ethic Doesn’t Match the Culture Around You

Starting a new role often comes with a mix of excitement and nerves. For many people, the hope is that even in a small or part-time position, they’ll find meaningful work and a chance to contribute. But sometimes, the reality doesn’t match the expectation. Instead of feeling fulfilled, you can end up wrestling with frustration and disappointment.

One common challenge is when side work or personal projects are scrutinized. Many professionals today juggle multiple streams of income like freelance work, a second job, a small business, or a “passion project.”

Yet some workplaces still view that as a red flag, even if it doesn’t interfere with the job. It can feel disheartening to have your commitment questioned, especially if you bring years of experience and a strong work ethic to the table.

The bigger issue often isn’t side work itself — it’s inconsistency in workplace culture. In some environments, employees openly run businesses or manage second careers during work hours, with leadership fully aware. At the same time, others may feel guilty even considering taking on small freelance tasks, worried it would be seen as disloyal. That kind of double standard can wear on you, especially if you’re the type of person who wants to give 100% to your role.

Missed opportunities can add to the frustration. Maybe you suggest leveraging a big new partnership, only to have the idea brushed off without consideration. Or you propose a proven marketing strategy, but it’s acknowledged without any follow-through. Over time, those moments send a message that your expertise isn’t valued, no matter how much effort or creativity you bring.

And when you go the extra mile by sharing the mission or finding ways to spotlight the organization, yet no one seems to notice, it can feel draining. You start to wonder if your skills would be better used somewhere else, somewhere they’d be appreciated and rewarded.

Layer on the exhaustion so many of us feel in today’s world whether from family responsibilities, health issues, lack of rest, or the relentless news cycle and it becomes even harder to stay motivated. It’s not just about the job; it’s about carrying all of that while still trying to show up with energy and dedication.

And at the heart of it, the struggle comes down to a mismatch: when your work ethic doesn’t align with the culture around you.

You want to do more, contribute more, and take things to the next level, but you’re surrounded by indifference or misplaced priorities. That disconnect leaves you feeling stuck.

The truth is that many people face this tension. And while there isn’t an easy answer, one step forward might be simply acknowledging it — naming the frustration, noticing the disconnect, and giving yourself permission to ask:

What’s next for me?

tags: sw creative, SW Creative marketing, sw creative services, marketing agency loudoun county, marketing middleburg virginia, marketing hunt country, marketing, email marketing agency northern virginia, email marketing agency loudoun, email marketing
categories: business, lifestyle
Wednesday 10.29.25
Posted by Shayda Windle
 

The Client I Landed by Accident

Discover how showing up online led me to my first client, Middleburg Life, and taught me the power of visibility, persistence, and authentic connection.

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tags: Freelancing agency loudoun county, loudoun county marketing, email marketing agency northern virginia, email marketing agency loudoun, marketing middleburg virginia, marketing loudoun county, marketing hunt country
categories: business
Tuesday 10.21.25
Posted by Shayda Windle
 

How I Got My First Client Without a Website

Discover how I landed my first freelance client while exploring Middleburg, Virginia. From a relaxing weekend at the Salamander Resort to inspiration for my freelance journey, learn tips for starting your own freelance career.

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tags: Freelancing agency loudoun county, freelancing tips loudoun county, marketing middleburg virginia, marketing hunt country, marketing agency loudoun county, email marketing agency northern virginia, email marketing agency loudoun
categories: business
Friday 10.17.25
Posted by Shayda Windle
 

Voice Search: A New Era for SEO

Voice search is rapidly reshaping how users interact with search engines and how businesses approach SEO. Historically, SEO depended on the specific keywords people typed into search bars. Now, with more than a billion voice searches each month and over half of Americans having tried voice search, the influence of this technology is clear. As virtual assistants like Siri and Alexa become more common, it is vital to understand the unique impact voice search has on SEO strategies.

What Sets Voice Search Apart?

Voice search fundamentally differs from traditional text-based queries. Users speak in natural, conversational language, such as asking, “What’s the weather like in Pennsylvania today?” rather than typing “weather Pennsylvania.” To meet this shift, websites must focus on natural language phrasing, frequently asked questions, and conversational content, moving away from keyword-heavy headlines. Voice searches tend to be longer, more detailed, and often include intent, time, location, and urgency. For instance, someone might say, “Alexa, where can I buy fresh flowers near me that’s still open now?”

Modern search engines, including Google, utilize natural language processing (NLP) to interpret these complex, conversational queries. Because users speak in sentences, voice search reflects this pattern. To optimize for voice search, strategies should incorporate long-tail keywords and full-sentence questions that users are likely to ask. While short-tail keywords remain relevant, balancing both types is crucial, as voice and text searches often differ in phrasing.

Voice search is also hands-free and frequently used while multitasking—during activities such as driving, cooking, or walking. Users expect quick, clear answers rather than a list of links.

AI-Powered Search and Content Visibility

AI-driven search platforms like Google SGE, ChatGPT, and Perplexity are revolutionizing online content discovery. Rather than presenting ten blue links, these advanced engines use artificial intelligence to summarize the most relevant responses to user queries. As a result, content must be structured for easy extraction by AI—using clear headings, bullet points, and schema markup to help systems organize information efficiently. Establishing content as authoritative and trustworthy further increases its chances of being selected as the top source in search results.

Featured Snippets and Local Optimization

Featured snippets—also known as “position zero”—are more important than ever in the age of voice search. Voice assistants typically return only the top result, making SEO a winner-takes-most endeavor. If your content doesn’t secure the featured snippet, it may not appear in voice search results.

Local optimization is especially critical for businesses. Thoroughly optimizing your Google Business Profile, collecting reviews, and using structured data on your website ensures voice assistants can accurately answer “near me” queries, providing users with the most relevant local information.

Creating Content That Answers Specific Questions

Voice search users want direct, concise answers. To reach this audience, design content around the questions they are likely to ask, using FAQ-style rich snippets that reflect actual user queries. This approach increases your chances of earning the featured snippet and boosts search visibility.

Building extensive FAQs and knowledge bases, as demonstrated by Jonathan Feniak at LLC Attorney, can be invaluable for voice search optimization. By anticipating and answering detailed questions about LLCs, compliance, and legal matters, their site has delivered concise, accessible answers and seen notable growth in web traffic and thought leadership.

Optimizing for Local Search Queries

Local SEO is crucial for businesses seeking organic search traffic, especially via voice search. Users often search for nearby products or services while on the move. To rank well for “near me” searches, complete and update your Google Business Profile, implement on-page local keyword SEO, and provide detailed location information on your website. Publishing area-specific blog content can further strengthen your local relevance.

tags: marketing agency loudoun county, marketing agency, loudoun county marketing, email marketing agency northern virginia, email marketing agency loudoun
categories: business
Wednesday 10.15.25
Posted by Shayda Windle
 

Marketing Secrets for Aspiring Entrepreneurs

Today I thought I’d dig into the age-old question: what am I actually doing here?

I’m an artist. I’m a writer. I’m a content creator, a marketer, a mother with a gazillion interesting stories to tell, if you are willing to listen. Or read them.

When I first started freelancing, I had zero clue how to market myself. With all the labels like “content strategist”, “blogger”, “copywriter”, “social media guru”, the list goes on. I could not narrow my title down to just one thing.

Photo by Timon Studler on Unsplash

But here’s the thing: marketing yourself when you’re not 100% sure what you’re selling doesn’t have to be as complicated as we make it.

Because here’s what I learned through my mistakes:

1. You Don’t Have to Be a “Master” Yet

When you first start a new creative journey, it’s easy to feel like you need to have everything figured out before you start marketing…. but you don’t.

And you’ll never have it all figured out.

When I first started my own business, I was still figuring out my strengths, what I actually enjoyed doing, and understanding how to tie that back to needs I could address.

I made a promise to myself, though: I wouldn’t wait for perfection to start pitching myself.

My advice:

Find one thing you know how to do well and talk about it. You don’t have to be an expert. Offer the solution you can currently provide, even if it’s not “perfect.”

People are willing to pay for progress, not perfection.

2. Let Your Work Speak for You

One thing I didn’t realize at first was that marketing didn’t always have to be about a sales pitch. It could be about showing your work.

My advice:

Post the process. Let people see what you’re working on — whether it’s writing a blog, designing a logo, or brainstorming content ideas. People don’t necessarily need to see a finished project.

The journey is more interesting.

My small business started out by people who liked my art on Instagram, and everything snowballed from there.

3. Use Simple Language

When I started out, I didn’t know what to call myself. So, I just kept it simple: “I help businesses create content that connects with their audience.” It was broad, but it worked, and since has evolved.
My advice: Instead of overcomplicating your pitch, use clear language that anyone could understand.

Think: “I help [type of client] with [type of service].”

4. Ask for Feedback

The more I put myself out there, the more I learned what people actually needed. I asked past clients for feedback and paid attention to what they valued most in my work. I even asked them for Google reviews because I quickly learned that people were finding my business online through search results and keywords like “marketing loudoun county”
My advice: Reach out to people you’ve worked with (even in volunteer roles) and ask them:

“What was the most valuable part of working with me?”

What You Can Do Today:

  • Start with one simple service that you know you can offer (even if it’s just a small part of a larger project). Maybe it’s copywriting, or editing, or creating social media posts for a client.

  • Share your process on social media or your blog to build visibility and engagement.

  • Ask for feedback from past clients or people you’ve helped to refine your pitch.

Marketing yourself doesn’t need to be a perfect science. It’s all about putting yourself out there, learning as you go, and refining along the way.

📰 Subscribe to my newsletter on Substack for more: Off Course Chronicles | Shay Wins | Substack

tags: marketing agency loudoun county, marketing, email marketing agency northern virginia, email marketing agency loudoun, marketing agency, content marketing, SW Creative marketing, digital marketing agency loudoun county, sw creative marketing
Wednesday 06.11.25
Posted by Shayda Windle
 

Which Email Marketing Platform is Right for You?

SW Creative Services is a full service marketing agency serving Loudoun County and Northern Virginia. In this post, we dive into different email marketing tools and which one might be the right fit for you.

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tags: email marketing, marketing agency loudoun county, email marketing agency loudoun, email marketing agency northern virginia, marketing agency, digital marketing agency loudoun county, small business marketing
Monday 05.12.25
Posted by Shayda Windle
 

How Changing the Lives of Women Can Alter the World

Jazz Center, NY

This week, I was given a once-in-a-lifetime chance to attend Tory Burch Foundation’s Embrace Ambition Summit among 1200 people from all walks of life in New York. The all-day event included intense conversations about everything from confronting stereotypes in the workforce to gun reform and everything in between. Here were my takeaways from the event.

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tags: #embraceambition, tory burch foundation, C. nicole mason, institute for women's policy research, digital marketing agency loudoun county, marketing agency loudoun county
categories: business
Friday 06.17.22
Posted by Shayda Windle
 

4 Ways Partnerships Can Increase Your Google Rank and Brand Awareness

SEO tips

In a previous post, we talked about a number of ways to optimize your website for search engines organically. While this should be a priority for you, it’s also important to know how you can increase your ranking aside from keywords, tagging, and all the other daunting ways it takes to get your site optimized organically. The secret is in partnerships. The more others talk about you online, the more likely you are to boost your rankings in the search engines. So how do you get that to happen? Here are three tried-and-true methods for getting your ranking up there without minimal work on your end.

Google Reviews

It’s ok to have your customers do a little work for you. If you know someone has had a positive experience with your business, always ask for a Google review. Better yet, write your own review for them, send them the Google link, and let them know its as simple as copy and paste. Make it as easy as possible for them and tell them you’ve paraphrased a sample review for them so they know what keywords should be used.

Here are some best practices about asking for reviews, from the Google experts themselves:

Verify your Business Profile: This makes your business information show up on Maps, Search, and other Google services. To respond to a review, you must have a verified business.

  • Remind customers to leave reviews: Let them know it’s quick and easy to leave reviews. Google advises against offering incentives to customers to leave reviews, but you an make it easier for them if you create and share a link. To do so, log in with the account you used to sign up for your Business Profile. Search on Google for your exact business name. Select Customers Reviews -> Get more reviews. Share the link with your customers directly or use the sharing options provided.

  • Reply to reviews to build customer trust: Your customers will notice your business values their input if you read and reply to their reviews.

  • Value all reviews: Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of positive and negative reviews more trustworthy. You can always respond to a review to show the customers that you care and provide additional context. If the review doesn't follow our posting guidelines, you can request its removal.

Media Relations

Having a PR background is definitely a perk when it comes to media placement for your business, but really any sort of media mention - whether it’s a blog post, an online article, or social media shout-out, only helps increase your ranks in the search engines. Be sure you add any media mentions you have to your website, which also helps.

Social Media / Influencer Partnerships

Remember that whole social media thing and how you’ve tried to avoid it for the past 20 years? Well, unfortunately for those who have a love/ hate relationship with social media, the truth is, it’s not going away anytime soon. When it comes to marketing, social media is king these days and any partnerships you’re able to build through social channels are great ways to not just boost your rankings, but also increase brand awareness.

Email Marketing

Despite what some may say, email is not dead….yet. In fact, most people I speak with tell me something comes from every email campaign they send - whether it be a sale, question, or some other type of engagement. And if there’s anything you can take away from this blog post, it’s just that - engagement. You want people to remember you’re still alive even when it seems like there are crickets on the opposite end of the email chain. When you do reach out to influencers about potential partnerships, ask for an email mention in their newsletter - it will only increase your exposure online.

tags: SW Creative marketing, shayda windle, google, seo, marketing agency, digital marketing agency loudoun county, marketing agency loudoun county
categories: business
Thursday 06.09.22
Posted by Shayda Windle
 

#EmbraceAmbition: 6 Sessions You Don't Want to Miss

2022 has been one of the biggest years for my business thus far. I started this little agency in 2019, having no clue what I was doing but armed with 15 years of corporate marketing experience, a strong instinct, resources, and determination, I kept things going here. Despite the twists and turns that all business owners went through during COVID, SW Creative is still thriving today.

A few months ago, I applied to Tory Burch Foundation’s 2022 Embrace Ambition Summit: Confronting Stereotypes and Creating New Norms, and couldn’t believe I was accepted to attend among the thousands of others who applied.

There are so many reasons I’m excited about this event—too many to list, but with the Summit taking place in a week I thought I’d highlight a few of the sessions I’m probably most excited about as they hit home in some shape or form for me.

This year, the Summit returns as a live and virtual experience—a full day of conversations and performances from leaders in business, entertainment, science, social justice and sports. You can still get your virtual ticket here.

ADVOCATING FOR GUN CONTROL, SESSION 3, 11:50-1PM

jULIANNE MOORE EMBRACE AMBITION

Julianne Moore, Actor, Activist, Mother and Founding Chair of the Everytown for Gun Safety Creative Council and Monisha Henley, Director of State Affairs, Everytown for Gun Safety. I don’t think there’s much more I need to say about this session and my passion for gun advocacy. You can read more about my thoughts on Uvalde here.

 
Tory Burch Foundation Gears Up for Summit

WOMEN AND SCIENCE: SESSION 6, 5-6PM

Aside from Tory, I don’t know that there’s anyone else I’m more excited to hear speak than Anousheh Ansari, an Iranian-American engineer who earned a bachelor’s degree electronics and computer engineering from George Mason University, Fairfax, Virginia, (also my alma mater) in 1988 and a master’s degree in electrical engineering from George Washington University, Washington, D.C., while working full-time at MCI Communications.

She is the CEO of XPRIZE, an Astronaut, a High-tech serial entrepreneur and a Global Change Maker. Entrepreneur Magazine says of her, “Ansari's journey to space in 2006 has led her to being immortalized in history, with the Iranian American entrepreneur also forever going to be remembered as the first Muslim woman in the world to travel to space.”

As someone who was raised by a Persian single mother and my entire life, pushed to succeed, go to college, and be a change maker, I am not only humbled by Anoush’s accomplishments but feel as though her story resonates so much with my upbringing. I can’t wait to hear her in person.

 

WE MUST TALK ABOUT MISCARRIAGE: A CONVERSATION WITH MARY KEEGAN, SESSION 3, 11:50-1PM

Mary Keegan is a Talent Brand Communications Manager and an advocate for parents and women in the workforce. She will be speaking about the bereavement leave policy after miscarriage that she created at her place of employment.

 

RECLAIMING OUR ICONS IN HISTORY: AN INTERVIEW WITH DOLORES HUERTES, SESSION 2, 10:25-11:30

Embrace Action Dolores Huerta

Dolores Huerta has been a labor organizer and activist for over 50 years. She co-founded the United Farm Workers (UFW) union in 1962, an organization that played a key role in securing rights for agricultural laborers–but her co-founder and then-partner Cesar Chavez became the face of the movement, insisting only one of them could be its leader. At age 92, Ms. Huerta still has plenty to teach us all about what we can accomplish when we stand up for the most marginalized in our communities.

THE STIGMA OF MENTAL ILLNESS WITH DR. SAMANTHA BOARDMAN, SESSION 3, 11:50-1PM

Dr. Samantha Boardman

Dr. Samantha Boardman is a positive psychiatrist, founder of Positive Prescription, and author of Everyday Vitality. After beginning her practice, she had a client come to her that said, “Dr. Boardman, I hate coming to our weekly sessions,” she confessed. “All we do is talk about the bad stuff in my life. Even if I am having a good day, coming here makes me think about all the negative things. I’m done.”

That’s when Dr. Boardman decided to go back to school and focus on treating patients through a positive mindset, teaching resilience, optimism, and post-traumatic growth. She says, “I explored the role of lifestyle and psychosocial factors that impact mental health and learned about evidence-based interventions that promote well-being. I have been practicing Positive Psychiatry ever since.”

NO ROADBLOCKS, SESSION IV, 2:15-3:20PM

Aisha Khan

Aisha Khan is a brain tumor survivor and also a disability awareness advocate. Her story is especially intriguing - after undergoing a surgical procedure to remove a benign brain tumor on May 13th, 2014, Khan initially developed complete paralysis of her right/ dominant side hence, "The Right Side of Perfect".

As she began her recovery, she started documenting her journey with the hopes that perhaps she’s learned some things that can help others. Topics include living with a disability (right-sided hemiparesis) and adapting to a “new normal”, especially at work.

tags: #embraceambition, tory burch foundation, Shayda Windle, sw creative, loudoun county marketing, dolores huertes, aisha khan, POSITIVE PRESCRIPTION, EVERYDAY VITALITY, SAMANTHA BOARDMAN, confronting stereotypes, mary keegan, digital marketing agency loudoun county, marketing agency loudoun county
categories: business
Tuesday 06.07.22
Posted by Shayda Windle
 

Secrets to Kickstarting Your Site’s SEO Organically

Search Engine Optimization (SEO) incorporates many things. Here are some best practices to follow to increase your ranking.

Through trial and error, experience in corporate marketing, the agency world, and finally with my own business I learned some of the best ways to boost your website’s visibility on search engines organically. Here I’ve shared a brief guide for those of who still know very little about organic SEO, along with tactics that can be easily implemented today.

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tags: search engine optimization, SEO, SEO sw creative, sw creative marketing agency, loudoun county marketing, keyword SEO, digital marketing agency loudoun county, marketing agency loudoun county
categories: business
Wednesday 06.01.22
Posted by Shayda Windle
 

5 Actions We Can All Take in Response to Uvalde

In the wake of recent mass shootings, the issue of gun violence has once again come to the forefront of public debate. While there is no easy solution to this complex problem, there are a number of actions that we can all take to advocate for gun safety policies.

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tags: memorial day, uvalde, sw creative, everytown, moms demand action, Brennan Center for Justice, digital marketing agency loudoun county, marketing agency loudoun county
categories: health and wellness
Monday 05.30.22
Posted by Shayda Windle
 

Selling Your Online Course & Top Five Mistakes to Avoid

Online courses can be a great way to generate income, but there are a few things you need to avoid if you want to be successful. In this blog post, we will discuss ways to market your course and five things you should avoid when selling online courses. Let's get started!

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tags: sw creative, sw creative luisa zhou, SW Creative Tory Burch Foundation, SW Creative marketing, sw creative marketing DC metro, digital marketing agency loudoun county
categories: business
Tuesday 05.17.22
Posted by Shayda Windle
 

A Mindful Approach to Mental Health at Work

In honor of Mental Health Awareness Month, we've gathered some tips on how entrepreneurs can create a more mindful workplace culture for themselves and their employees.

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tags: mental health at work, self care for entrepreneurs, sw creative, sw creative mental health, digital marketing agency loudoun county
categories: business
Monday 05.16.22
Posted by Shayda Windle
 

Diversifying Your Income Through Online Courses

image courtesty of Adobe Stock.

In a recent webinar, business coach Luisa Zhou discusses ways entrepreneurs can reach new customers through online courses. Read this post for a few tips she has to share.

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tags: shayda windle, sw creative services, sw creative luisa zhou, tory burch foundation, #embraceambition, digital marketing agency loudoun county, marketing agency loudoun county
categories: business
Friday 05.06.22
Posted by Shayda Windle
 

Ways You Can Help the People of Ukraine

There is currently a humanitarian crisis going on in Ukraine. Here are a few ways you can help stateside.

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tags: ukraine, standwithukraine, stand with ukraine
categories: lifestyle
Thursday 03.10.22
Posted by Shayda Windle
 

Pantone's 2022 Color of the Year: Very Peri!

This year, Pantone has changed the course of traditional periwinkle, and in fact, for the first time in Pantone’s history of its Color of the Year forecasts, they have created an entirely new hue. Read on to find out more.

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tags: pantone color of the year, very peri, color of the year 2022, periwinkle, sw creative, shayda windle, marketing agency loudoun county
categories: design
Thursday 01.06.22
Posted by Shayda Windle
 

Your 2021 Reading List Featuring Virginia Authors

With September 8th being World Literacy Day, we thought there was no better time to spotlight a few of Hunt Country’s local authors and books to add to your reading list. Whether you’re looking for something to entertain your kids, or recipes for your guests this fall, we’ve found a title for you. Here’s our round-up of the best books by local authors.

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tags: sw creative, sw creative world literacy, sw creative virginia authors, sw creative books, sw creative book reviews, marketing agency loudoun county
categories: lifestyle
Wednesday 09.08.21
Posted by Shayda Windle
 

Self Improvement: A Lifelong Process

Did you know September is Self Improvement Month? That makes this the perfect time to reflect upon some of the things that we all need to improve in our lives — and how we can better take care of ourselves. In this post we cover some of our favorite resources that have helped us do so.

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tags: sw creative, sw creative marketing, sw creative prolon, sw creative self improvement, digital marketing agency loudoun county, marketing agency loudoun county
categories: lifestyle
Tuesday 09.07.21
Posted by Shayda Windle
 

A Few Ways to Labor Less This Weekend

cream-lifestyle-1_819db48b-58eb-404a-8f17-aa67e41ee52e_768x.progressive.jpg

Since the pandemic hit, more people than are experiencing insomnia than ever before. This weekend is your chance to practice a little self-care and labor less during the long weekend. That’s why we decided to round up a few ways you can get better quality sleep, and in turn, reap the benefits of being a well-rested individual.

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tags: sw creative, sw creative marketing, sw creative health and wellness, sw creative brookstone, sw creative brookline, digital marketing agency loudoun county, marketing agency loudoun county
Friday 09.03.21
Posted by Shayda Windle
 

10 Reasons to Support the Arts in 2021

The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, empathy, and beauty. The arts also strengthen our communities socially, educationally, and economically—benefits that persist even during a pandemic that has been devastating to the arts. The following ten reasons show why an investment in artists and arts organizations is vital to the nation’s post-pandemic healing and recovery. Article by Randy Cohen, Vice President of Research at Americans for the Arts.

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tags: americans for the arts, sw creative, randy cohen, digital marketing agency loudoun county, marketing agency loudoun county
categories: design
Friday 04.02.21
Posted by Shayda Windle
 
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