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Shayda Windle Creative Services Marketing | Media Relations

Integrated marketing solutions for small businesses.

  • About
  • SERVICES
  • Portfolio
  • The Off Course Chronicles
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#EmbraceAmbition: 6 Sessions You Don't Want to Miss

2022 has been one of the biggest years for my business thus far. I started this little agency in 2019, having no clue what I was doing but armed with 15 years of corporate marketing experience, a strong instinct, resources, and determination, I kept things going here. Despite the twists and turns that all business owners went through during COVID, SW Creative is still thriving today.

A few months ago, I applied to Tory Burch Foundation’s 2022 Embrace Ambition Summit: Confronting Stereotypes and Creating New Norms, and couldn’t believe I was accepted to attend among the thousands of others who applied.

There are so many reasons I’m excited about this event—too many to list, but with the Summit taking place in a week I thought I’d highlight a few of the sessions I’m probably most excited about as they hit home in some shape or form for me.

This year, the Summit returns as a live and virtual experience—a full day of conversations and performances from leaders in business, entertainment, science, social justice and sports. You can still get your virtual ticket here.

ADVOCATING FOR GUN CONTROL, SESSION 3, 11:50-1PM

jULIANNE MOORE EMBRACE AMBITION

Julianne Moore, Actor, Activist, Mother and Founding Chair of the Everytown for Gun Safety Creative Council and Monisha Henley, Director of State Affairs, Everytown for Gun Safety. I don’t think there’s much more I need to say about this session and my passion for gun advocacy. You can read more about my thoughts on Uvalde here.

 
Tory Burch Foundation Gears Up for Summit

WOMEN AND SCIENCE: SESSION 6, 5-6PM

Aside from Tory, I don’t know that there’s anyone else I’m more excited to hear speak than Anousheh Ansari, an Iranian-American engineer who earned a bachelor’s degree electronics and computer engineering from George Mason University, Fairfax, Virginia, (also my alma mater) in 1988 and a master’s degree in electrical engineering from George Washington University, Washington, D.C., while working full-time at MCI Communications.

She is the CEO of XPRIZE, an Astronaut, a High-tech serial entrepreneur and a Global Change Maker. Entrepreneur Magazine says of her, “Ansari's journey to space in 2006 has led her to being immortalized in history, with the Iranian American entrepreneur also forever going to be remembered as the first Muslim woman in the world to travel to space.”

As someone who was raised by a Persian single mother and my entire life, pushed to succeed, go to college, and be a change maker, I am not only humbled by Anoush’s accomplishments but feel as though her story resonates so much with my upbringing. I can’t wait to hear her in person.

 

WE MUST TALK ABOUT MISCARRIAGE: A CONVERSATION WITH MARY KEEGAN, SESSION 3, 11:50-1PM

Mary Keegan is a Talent Brand Communications Manager and an advocate for parents and women in the workforce. She will be speaking about the bereavement leave policy after miscarriage that she created at her place of employment.

 

RECLAIMING OUR ICONS IN HISTORY: AN INTERVIEW WITH DOLORES HUERTES, SESSION 2, 10:25-11:30

Embrace Action Dolores Huerta

Dolores Huerta has been a labor organizer and activist for over 50 years. She co-founded the United Farm Workers (UFW) union in 1962, an organization that played a key role in securing rights for agricultural laborers–but her co-founder and then-partner Cesar Chavez became the face of the movement, insisting only one of them could be its leader. At age 92, Ms. Huerta still has plenty to teach us all about what we can accomplish when we stand up for the most marginalized in our communities.

THE STIGMA OF MENTAL ILLNESS WITH DR. SAMANTHA BOARDMAN, SESSION 3, 11:50-1PM

Dr. Samantha Boardman

Dr. Samantha Boardman is a positive psychiatrist, founder of Positive Prescription, and author of Everyday Vitality. After beginning her practice, she had a client come to her that said, “Dr. Boardman, I hate coming to our weekly sessions,” she confessed. “All we do is talk about the bad stuff in my life. Even if I am having a good day, coming here makes me think about all the negative things. I’m done.”

That’s when Dr. Boardman decided to go back to school and focus on treating patients through a positive mindset, teaching resilience, optimism, and post-traumatic growth. She says, “I explored the role of lifestyle and psychosocial factors that impact mental health and learned about evidence-based interventions that promote well-being. I have been practicing Positive Psychiatry ever since.”

NO ROADBLOCKS, SESSION IV, 2:15-3:20PM

Aisha Khan

Aisha Khan is a brain tumor survivor and also a disability awareness advocate. Her story is especially intriguing - after undergoing a surgical procedure to remove a benign brain tumor on May 13th, 2014, Khan initially developed complete paralysis of her right/ dominant side hence, "The Right Side of Perfect".

As she began her recovery, she started documenting her journey with the hopes that perhaps she’s learned some things that can help others. Topics include living with a disability (right-sided hemiparesis) and adapting to a “new normal”, especially at work.

tags: #embraceambition, tory burch foundation, Shayda Windle, sw creative, loudoun county marketing, dolores huertes, aisha khan, POSITIVE PRESCRIPTION, EVERYDAY VITALITY, SAMANTHA BOARDMAN, confronting stereotypes, mary keegan, digital marketing agency loudoun county, marketing agency loudoun county
categories: business
Tuesday 06.07.22
Posted by Shayda Windle
 

5 Actions We Can All Take in Response to Uvalde

In the wake of recent mass shootings, the issue of gun violence has once again come to the forefront of public debate. While there is no easy solution to this complex problem, there are a number of actions that we can all take to advocate for gun safety policies.

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tags: memorial day, uvalde, sw creative, everytown, moms demand action, Brennan Center for Justice, digital marketing agency loudoun county, marketing agency loudoun county
categories: health and wellness
Monday 05.30.22
Posted by Shayda Windle
 

Selling Your Online Course & Top Five Mistakes to Avoid

Online courses can be a great way to generate income, but there are a few things you need to avoid if you want to be successful. In this blog post, we will discuss ways to market your course and five things you should avoid when selling online courses. Let's get started!

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tags: sw creative, sw creative luisa zhou, SW Creative Tory Burch Foundation, SW Creative marketing, sw creative marketing DC metro, digital marketing agency loudoun county
categories: business
Tuesday 05.17.22
Posted by Shayda Windle
 

A Mindful Approach to Mental Health at Work

In honor of Mental Health Awareness Month, we've gathered some tips on how entrepreneurs can create a more mindful workplace culture for themselves and their employees.

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tags: mental health at work, self care for entrepreneurs, sw creative, sw creative mental health, digital marketing agency loudoun county
categories: business
Monday 05.16.22
Posted by Shayda Windle
 

5 Gift Ideas for Every Mom

Mother’s Day is right around the corner and you want to give her something special, right? Here are 5 gift ideas for every mom.

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tags: sw creative writer, sw creative, sw creative mothers day, mothers day, mother's day, marketing agency loudoun county
categories: lifestyle
Wednesday 04.27.22
Posted by Shayda Windle
 

It's a Lifestyle, Not a Diet

Greek Island Chicken Shish Kebab via AllRecipes

Greek Island Chicken Shish Kebab via AllRecipes.

This blog was updated on 4/25/22 to include research on different types of kale from Happy DIY Home.

The Mediterranean diet is something that’s been around for centuries and has proven to be one of the healthiest methods of living. But that’s because it’s a lifestyle, not a diet. Read on for more.

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tags: mediterranean diet, wellness, sw creative, sw creative writer, sw creative happy diy home, digital marketing agency loudoun county, marketing agency loudoun county
categories: health and wellness
Monday 04.25.22
Posted by Shayda Windle
 

Pantone's 2022 Color of the Year: Very Peri!

This year, Pantone has changed the course of traditional periwinkle, and in fact, for the first time in Pantone’s history of its Color of the Year forecasts, they have created an entirely new hue. Read on to find out more.

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tags: pantone color of the year, very peri, color of the year 2022, periwinkle, sw creative, shayda windle, marketing agency loudoun county
categories: design
Thursday 01.06.22
Posted by Shayda Windle
 

Your 2021 Reading List Featuring Virginia Authors

With September 8th being World Literacy Day, we thought there was no better time to spotlight a few of Hunt Country’s local authors and books to add to your reading list. Whether you’re looking for something to entertain your kids, or recipes for your guests this fall, we’ve found a title for you. Here’s our round-up of the best books by local authors.

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tags: sw creative, sw creative world literacy, sw creative virginia authors, sw creative books, sw creative book reviews, marketing agency loudoun county
categories: lifestyle
Wednesday 09.08.21
Posted by Shayda Windle
 

Self Improvement: A Lifelong Process

Did you know September is Self Improvement Month? That makes this the perfect time to reflect upon some of the things that we all need to improve in our lives — and how we can better take care of ourselves. In this post we cover some of our favorite resources that have helped us do so.

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tags: sw creative, sw creative marketing, sw creative prolon, sw creative self improvement, digital marketing agency loudoun county, marketing agency loudoun county
categories: lifestyle
Tuesday 09.07.21
Posted by Shayda Windle
 

A Few Ways to Labor Less This Weekend

cream-lifestyle-1_819db48b-58eb-404a-8f17-aa67e41ee52e_768x.progressive.jpg

Since the pandemic hit, more people than are experiencing insomnia than ever before. This weekend is your chance to practice a little self-care and labor less during the long weekend. That’s why we decided to round up a few ways you can get better quality sleep, and in turn, reap the benefits of being a well-rested individual.

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tags: sw creative, sw creative marketing, sw creative health and wellness, sw creative brookstone, sw creative brookline, digital marketing agency loudoun county, marketing agency loudoun county
Friday 09.03.21
Posted by Shayda Windle
 

10 Reasons to Support the Arts in 2021

The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, empathy, and beauty. The arts also strengthen our communities socially, educationally, and economically—benefits that persist even during a pandemic that has been devastating to the arts. The following ten reasons show why an investment in artists and arts organizations is vital to the nation’s post-pandemic healing and recovery. Article by Randy Cohen, Vice President of Research at Americans for the Arts.

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tags: americans for the arts, sw creative, randy cohen, digital marketing agency loudoun county, marketing agency loudoun county
categories: design
Friday 04.02.21
Posted by Shayda Windle
 

3 Yoga Classes That Will Change Your Life

If you’ve never tried yoga before, here are three practices that will change your life.

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tags: health and wellness, yoga, meditation, sw creative, sw creative prolon, digital marketing agency loudoun county, marketing agency loudoun county
categories: health and wellness
Friday 01.01.21
Posted by Shayda Windle
 

Will Pantone's 2021 Colors of the Year Live Up to Their Hype?

Will Pantone’s 2021 Colors of the year live up to their hype? Let’s hope so! Read on to find out why.

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tags: pantone, color of the year, sw creative
categories: design
Monday 12.21.20
Posted by Shayda Windle
 

The "Must-Attend" Marketing Event for the Mid-Atlantic Region →

The MAMS brings together 300+ CMOs, senior marketers, agency professionals and technology executives from all over the Mid-Atlantic area to talk about best practices, share case studies, and network with others in the industry. The event features dozens of keynotes and presentations on the most important issues facing marketers over the next few years.

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tags: mid-atlantic marketing, sw creative
categories: business
Monday 04.20.20
Posted by Shayda Windle
 

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