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Shayda Windle Creative Services Marketing | Media Relations

Integrated marketing solutions for small businesses.

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When Your Work Ethic Doesn’t Match the Culture Around You

Starting a new role often comes with a mix of excitement and nerves. For many people, the hope is that even in a small or part-time position, they’ll find meaningful work and a chance to contribute. But sometimes, the reality doesn’t match the expectation. Instead of feeling fulfilled, you can end up wrestling with frustration and disappointment.

One common challenge is when side work or personal projects are scrutinized. Many professionals today juggle multiple streams of income like freelance work, a second job, a small business, or a “passion project.”

Yet some workplaces still view that as a red flag, even if it doesn’t interfere with the job. It can feel disheartening to have your commitment questioned, especially if you bring years of experience and a strong work ethic to the table.

The bigger issue often isn’t side work itself — it’s inconsistency in workplace culture. In some environments, employees openly run businesses or manage second careers during work hours, with leadership fully aware. At the same time, others may feel guilty even considering taking on small freelance tasks, worried it would be seen as disloyal. That kind of double standard can wear on you, especially if you’re the type of person who wants to give 100% to your role.

Missed opportunities can add to the frustration. Maybe you suggest leveraging a big new partnership, only to have the idea brushed off without consideration. Or you propose a proven marketing strategy, but it’s acknowledged without any follow-through. Over time, those moments send a message that your expertise isn’t valued, no matter how much effort or creativity you bring.

And when you go the extra mile by sharing the mission or finding ways to spotlight the organization, yet no one seems to notice, it can feel draining. You start to wonder if your skills would be better used somewhere else, somewhere they’d be appreciated and rewarded.

Layer on the exhaustion so many of us feel in today’s world whether from family responsibilities, health issues, lack of rest, or the relentless news cycle and it becomes even harder to stay motivated. It’s not just about the job; it’s about carrying all of that while still trying to show up with energy and dedication.

And at the heart of it, the struggle comes down to a mismatch: when your work ethic doesn’t align with the culture around you.

You want to do more, contribute more, and take things to the next level, but you’re surrounded by indifference or misplaced priorities. That disconnect leaves you feeling stuck.

The truth is that many people face this tension. And while there isn’t an easy answer, one step forward might be simply acknowledging it — naming the frustration, noticing the disconnect, and giving yourself permission to ask:

What’s next for me?

tags: sw creative, SW Creative marketing, sw creative services, marketing agency loudoun county, marketing middleburg virginia, marketing hunt country, marketing, email marketing agency northern virginia, email marketing agency loudoun, email marketing
categories: business, lifestyle
Wednesday 10.29.25
Posted by Shayda Windle
 

Ways You Can Help the People of Ukraine

There is currently a humanitarian crisis going on in Ukraine. Here are a few ways you can help stateside.

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tags: ukraine, standwithukraine, stand with ukraine
categories: lifestyle
Thursday 03.10.22
Posted by Shayda Windle
 

Your 2021 Reading List Featuring Virginia Authors

With September 8th being World Literacy Day, we thought there was no better time to spotlight a few of Hunt Country’s local authors and books to add to your reading list. Whether you’re looking for something to entertain your kids, or recipes for your guests this fall, we’ve found a title for you. Here’s our round-up of the best books by local authors.

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tags: sw creative, sw creative world literacy, sw creative virginia authors, sw creative books, sw creative book reviews, marketing agency loudoun county
categories: lifestyle
Wednesday 09.08.21
Posted by Shayda Windle
 

Self Improvement: A Lifelong Process

Did you know September is Self Improvement Month? That makes this the perfect time to reflect upon some of the things that we all need to improve in our lives — and how we can better take care of ourselves. In this post we cover some of our favorite resources that have helped us do so.

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tags: sw creative, sw creative marketing, sw creative prolon, sw creative self improvement, digital marketing agency loudoun county, marketing agency loudoun county
categories: lifestyle
Tuesday 09.07.21
Posted by Shayda Windle
 

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