Each year, George Mason opens up the doors of its cutting-edge Art and Design Building to alumni, parents, and the public for a family-friendly event during its Homecoming week. The “Off the Wall” event will be held on February 22, 2020 from 2-5 p.m. at GMU’s school of Art and Design. Continue reading to find out more.
Home for the Holidays: Top Trends This Season
November is here! And you know what that means -- it's time to start thinking about what to buy for your loved ones this season. In this post, we uncover the top home goods this holiday season that your loved ones will adore.
Designing A Minimalist Gallery Wall
Today there are so many ways you can create a gallery wall. In this post, we’re going to take a look at the minimalist gallery wall and the steps you’ll want to take to obtain this modern look.
The Right Way to Build a Gallery Wall
Did you know there is a right way and a wrong way to build a gallery wall? If you go into it unplanned, the results can be disastrous. Read this post to find out what needs to be done before you go grabbing a hammer and nails.
It's Never Too Late
A brief memoir about why it’s never too late to take on a new challenge.
The "Must-Attend" Marketing Event for the Mid-Atlantic Region
All content in this post has been attributed to Capital Communicator and Potomac Tech Wire, the producers of the Mid-Atlantic Marketing Summit
With all of the changes taking place in digital marketing today, it’s more important than ever to stay up to speed with the latest industry trends. That’s why this Friday I’ll be taking the opportunity to attend the Mid-Atlantic Marketing Summit (MAMS), the “must-attend” marketing event for our region.
The MAMS brings together 300+ CMOs, senior marketers, agency professionals and technology executives from all over the Mid-Atlantic area to talk about best practices, share case studies, and network with others in the industry. The event features dozens of keynotes and presentations on the most important issues facing marketers over the next few years.
I’m personally looking forward to the Inbound Marketing 2.0 session presented by Lynne Kingsley of Ironmark. So much has changed with inbound marketing over the past few years. And while there’s no doubt that high- quality, engaging content mapped to the right buyer personas is still key to inbound marketing, her session will cover what’s new in this space. She’ll also discuss ways to leverage new tactics that build meaningful relationships and achieve new found growth for your business.
The MAMS will also feature a CMO roundtable, bringing together three top CMOs to discuss their outlook for the future of marketing. The panel will set the stage for the summit by focusing on topics that will be analyzed throughout the day in breakout sessions. Some things they will cover include trends to closely watch in 2019, strategies they are most excited about, and technologies we should be paying the most attention to right now.
Other featured sessions at MAMS will include presentations and discussions about the latest trends in social media, SEO, marketing automation, and artificial intelligence. Three of the region’s leading social media directors will provide insights about their outlook for 2019 and beyond and share how their social strategy has changed over the last year. Some of the topics covered will include: how to increase engagement with followers, how to launch an influencer marketing strategy, and how authenticity can build value for your brand.
This closing session of the summit will explore where marketing is going in the next 10 to 20 years. Topics will include artificial intelligence, virtual reality, and more. As the panel brings together leading marketing technologists and futurists, they will explore the biggest trends that will define and change marketing in the future.
Hope to see you there!
Are Your Buyers Receiving the Right Content?
Are you delivering the right content to your customers? If you don't know who they are, the answer is likely no. In this post, we cover the importance of ceating buyer personas for your customers and a few ways you can do so.
Why Content is Still King
Today, content marketing is more important than ever as small business owners continue to look for ways to differentiate themselves in overcrowded markets. The most effective content marketing happens when you can map unique types of content through each stage of the buyers journey. Read this post to find out why content is still king and what types of content are best for each stage of the sales funnel.
Four Blog Posts That Drive Traffic
Deciding to create a business blog can be an incredibly time consuming and daunting task. Whether you decide to create one in-house, or outsource this important function, there is incredible value in having a business blog. If you’re out of ideas about what to write about, here are four blog post types that are sure to drive traffic to your site.
The Only Social Media Platforms You Really Need
Social media can be overwhelming for creative entrepreneurs, but it doesn't have to be. In this post, we'll cover the handful of accounts you need to maintain in order for your creative business to thrive.
Five Email Campaigns You Should Be Running
Consumers today are inundated with emails, but in order for your business to thrive you must be able to communicate through this vital channel. Read our post to find out which five campaigns are essential for your small business.
A Step-By-Step Guide to Executing Your First Email Campaign
If aren’t using email as a method of customer outreach, you are truly missing out on one of the more effective ways to connect with your target market. Read this post for a step-by-step guide to executing your first campaign.
How to Generate Leads Organically and Build Your List
Many entrepreneurs today believe they must spend money in order to generate leads, but that simply isn’t the case. It is possible to get high quality leads organically, without spending tons of money. Read this post for some strategies you can adopt.
Free Tools to Organize Your Creative Busines
There is so much information available about different tools you need to run an online business. In this post, we cover some of the essentials you will need to organize your business.
Remembering Martin Luther King Jr.
Today we celebrate the legacy of the revolutionary civil rights leader, Martin Luther King Jr. Most American workers and school-aged children are bequeathed with a day off in return for the work Martin Luther King did to advance a peaceful civil rights movement in the US. But, few probably take the time to reflect on what MLK’s life meant to so many of us.
Martin Luther King Jr. challenged the status quo through his peaceful protests for civil rights and advocacy for equal rights in America. Despite Dr. King’s peaceful approach towards the civil rights movement, he faced death threats, violence and legal persecution. The level of adversity he endured didn’t stop him from pushing forward and fighting for the rights he believed all people deserved.
King once told TIME, “is not based on resistance to get rights for ourselves, but to achieve friendship with the men who are denying us our rights, and change them through friendship and a bond of Christian understanding before God.”
Today we celebrate Martin Luther King Jr. not only for all of the things he did throughout his life but in remembrance of why he pursued a peaceful route towards equality and civil rights.
As King told Time magazine, “If we as Negroes succumb to the temptation of using violence in our struggle, unborn generations will be the recipients of a long and bitter night of—a long and desolate night of bitterness. And our only legacy to the future will be an endless reign of meaningless chaos.”
Dr. King certainly left a legacy of a peaceful, God-fearing outlook on facing adversity in this life. And for that I am grateful.
