Are you delivering the right content to your customers? If you don't know who they are, the answer is likely no. In this post, we cover the importance of ceating buyer personas for your customers and a few ways you can do so.
Why Content is Still King
Today, content marketing is more important than ever as small business owners continue to look for ways to differentiate themselves in overcrowded markets. The most effective content marketing happens when you can map unique types of content through each stage of the buyers journey. Read this post to find out why content is still king and what types of content are best for each stage of the sales funnel.