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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/2ce77306-e2e4-4ae5-afde-872e2572d8e4/8e4aa5d4-14ba-45fe-9141-7ff7a3d3038f.jpg</image:loc>
      <image:title>blog - A Mindful Approach to Mental Health at Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/55bd2a32-a362-4bc0-add6-8a0236c11b7b/Online+Courses+Vector.png</image:loc>
      <image:title>blog - Diversifying Your Income Through Online Courses - Make it stand out</image:title>
      <image:caption>image courtesty of Adobe Stock.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.swcreative.org/blog/2022/1/5/pantones-2022-color-of-the-year-very-peri</loc>
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    <lastmod>2026-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/9c810d73-7b90-4041-b915-efc57c2a6c9f/Very+Peri+Shirt</image:loc>
      <image:title>blog - Pantone's 2022 Color of the Year: Very Peri! - Make it stand out</image:title>
      <image:caption>Very Peri tee from LovesSales</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/6b4a19ae-806b-4367-a04b-4daabda92597/HEX+AND+RGB+COLORS-boxes+2+2021.jpg</image:loc>
      <image:title>blog - Pantone's 2022 Color of the Year: Very Peri! - Make it stand out</image:title>
      <image:caption>Photo courtesy of Jenny’s Crayon Collection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/c4ff922b-2cae-438e-b614-d7a9678c7b77/Green+Pink+and+Brown+Soft+and+Dainty+Color+Inspiration+Moodboard+Photo+Collage+%28Pinterest+Idea+Pin%29+%28Blog+Graphic%29.png</image:loc>
      <image:title>blog - Pantone's 2022 Color of the Year: Very Peri! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/3b81d074-46bc-41bd-90a9-e26cedb3a47e/giphy+copy.jpg</image:loc>
      <image:title>blog - Pantone's 2022 Color of the Year: Very Peri! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/c5af0ead-9811-4d29-910c-50de0d67b64c/Very+Peri+Morning+Breeze+MoodBoard.png</image:loc>
      <image:title>blog - Pantone's 2022 Color of the Year: Very Peri! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/18fa1f84-4d16-4bb6-bef8-40f5c228aac0/AdobeStock_475254391.jpeg</image:loc>
      <image:title>blog - Pantone's 2022 Color of the Year: Very Peri! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <lastmod>2026-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1631111394462-YPOLEY2FP6NX4N5YI4D2/571358_571359_531360_887288_LED_tea_light_holders_900x.jpg</image:loc>
      <image:title>blog - Your 2021 Reading List Featuring Virginia Authors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1631044592025-C5GR2UNCD2VGA0WNFNQM/books.png</image:loc>
      <image:title>blog - Your 2021 Reading List Featuring Virginia Authors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <lastmod>2026-01-03</lastmod>
    <image:image>
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      <image:title>blog - Self Improvement: A Lifelong Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1631041502376-NP5QY0QTTUN9LYQ3QAC4/Prolon+Banner+social+8+%283%29.png</image:loc>
      <image:title>blog - Self Improvement: A Lifelong Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1630893663822-I3B8AFLU00N2J29FEHL2/51ZtNmPFN0L._SX403_BO1%2C204%2C203%2C200_.jpg</image:loc>
      <image:title>blog - Self Improvement: A Lifelong Process</image:title>
      <image:caption />
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      <image:title>blog - Self Improvement: A Lifelong Process</image:title>
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      <image:title>blog - Self Improvement: A Lifelong Process</image:title>
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      <image:title>blog - Self Improvement: A Lifelong Process</image:title>
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      <image:title>blog - Self Improvement: A Lifelong Process</image:title>
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    <lastmod>2026-01-07</lastmod>
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      <image:title>blog - A Few Ways to Labor Less This Weekend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1630699958520-ZTKTR8XMBEBJPOZF20VY/graphite_lifestyle2_826af420-c666-4ef7-9127-d1b99d06200f_768x.progressive.jpg</image:loc>
      <image:title>blog - A Few Ways to Labor Less This Weekend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.swcreative.org/blog/2016/3/2/shirow-7wjse</loc>
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    <lastmod>2026-01-07</lastmod>
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      <image:title>blog - Web designers told us what site features annoy them most (and what to do instead) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/e9afca7d-4028-453d-accc-1e2307bdd7f1/Apr_2025_Stroll_Willowsford+%281%29_Page_01.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1632336283751-Z21DQD5YH0055650YX12/Granitech+Ad+Final+Product.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1652039068166-LKLVCR38SM9H6O3EJ0RV/BG+Blog+%231.png</image:loc>
      <image:title>Portfolio - Sample Blog Posts for Broadway Gallery</image:title>
      <image:caption>We worked closely with Broadway Gallery to develop a full-scale marketing program to generate leads, revenue, and awareness during the pandemic. The program included an editorial calendar with weekly themes for blogs, email campaigns, establishing a digital presence, media placements, and more. Here are a few samples of the blogs we wrote, published, and analyzed for performance.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - MEET YOUR NEIGHBOR: OWNER OF SOUTHERLY HOUSE, JENNIFER GUNN, BRINGS TIMELESS DESIGN TO MIDDLEBURG</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1632335088421-1TKDN4UHI1BZWJ4U9RSJ/Zika_HC_KB-1-1.jpg</image:loc>
      <image:title>Portfolio</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1652032633266-OC7BPJ9I36T1Y66MJTMY/Screen%2BShot%2B2016-10-03%2Bat%2B12.46.37%2BPM.png</image:loc>
      <image:title>Portfolio</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1651459543238-MR5AZKLV3LFYHCDYD0YP/Hughes+LPC+Set+%232.jpg</image:loc>
      <image:title>Portfolio</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1761764460874-BCM0565IYIF1RHQ6Y4CS/WBJ+5+peaks.jpg</image:loc>
      <image:title>Portfolio - Five Peaks Yoga Studio Launch Case Study</image:title>
      <image:caption>SW Creative partnered with Five Peaks Yoga in Purcellville to that turn human-first storytelling into a content engine: several articles amplified across social and email, tied to event activations and PR outreach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1762627163423-547A0ZRNJQ63QG9JHLE6/SW+Content+Collage.png</image:loc>
      <image:title>Portfolio - SolarWinds Case Study</image:title>
      <image:caption>Our team worked on marketing collatoral for a number of initiatives at SolarWinds. Campaigns included a series of emails and social media announcements about events/ webinars, as well as the presentations themselves, lead gen, and follow ups.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1763177854549-X7HPG90K3FWDW53QRA0P/image-asset.jpeg</image:loc>
      <image:title>Portfolio - NetApp Microsite Case Study</image:title>
      <image:caption>Discover how NetApp’s GovDataDownload microsite delivers weekly thought leadership content, leveraging SME insights, SEO optimization, and strategic distribution to engage public sector audiences and establish NetApp as a trusted authority in data modernization, cloud migration, and secure storage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1764603274742-7VKZ2FDXIBG2WFLLUZ1T/Screenshot+2025-11-26+183326.jpg</image:loc>
      <image:title>Portfolio - DRTConfidence Product Launch Case Study</image:title>
      <image:caption>DRTConfidence is a GRC platform that automates FedRAMP approval with an OSCAL-based workflow, streamlining artifact generation, assessments, and security posture improvements. My team led the go-to-market launch, introducing the platform to CIOs, CISOs, and compliance leaders across the public sector.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1764605629574-M0N2W9ML1J7FJHRUJU06/baft+logos.png</image:loc>
      <image:title>Portfolio - BAFT-- Bringing Global Events Online Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/ec36194a-911b-4e64-9f1b-91dff8ed1243/Mar_2025_Stroll_Willowsford_Page_01.png</image:loc>
      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>PRESS + PUBLISHED WORKS - Screenshot 2025-09-26 091719.jpg</image:title>
      <image:caption>Notes from the Principal: How To Start the School Year Right</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c368946aa49a1fd962abdc6/1764697114292-HBUX3W4BXOH0MNVEL19F/thumbnail_foxcroft1.png</image:loc>
      <image:title>PRESS + PUBLISHED WORKS - thumbnail_foxcroft1.png</image:title>
      <image:caption>Foxcroft Presents “The Bluest of Blues” at The Artists in Middleburg Gallery</image:caption>
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      <image:caption>Hunt Country Students Present “Healing Through Color” at AiM</image:caption>
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      <image:title>PRESS + PUBLISHED WORKS - Screenshot 2025-09-26 091353.jpg</image:title>
      <image:caption>Meet Your Neighbor: Goose Creek Association’s New Executive Director Reimagines Environmental Outreach</image:caption>
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    <image:image>
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      <image:caption>American Ballet Theatre</image:caption>
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      <image:caption>Local Cyclists Rally to Save Gravel Roads</image:caption>
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    <image:image>
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      <image:title>PRESS + PUBLISHED WORKS - breeding to brushstrokes.jpg</image:title>
      <image:caption>From Breeding to Brushstrokes: An Artistic Journey Connects Horse, Home, &amp; Land</image:caption>
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    <image:image>
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      <image:title>PRESS + PUBLISHED WORKS - Screenshot 2024-11-21 120355.jpg</image:title>
      <image:caption>Caregivers of veterans face growing challenges, new study finds</image:caption>
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    <image:image>
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      <image:title>PRESS + PUBLISHED WORKS - Screenshot 2025-12-02 131217.jpg</image:title>
      <image:caption>Dunn Loring redevelopment sparks community outcry</image:caption>
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    <image:image>
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      <image:caption>Fairfax County declares November 15 as Fairfax Recycles Day</image:caption>
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    <image:image>
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      <image:caption>Community turns out for 29th VolunteerFest in Tysons</image:caption>
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      <image:title>PRESS + PUBLISHED WORKS - ffx hurricans.jpg</image:title>
      <image:caption>Local Red Cross volunteers aid hurricane victims across Southeast</image:caption>
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      <image:caption>NVTC study highlights region as leading tech hub</image:caption>
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      <image:caption>Community partnership serves hope to hundreds</image:caption>
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    <image:image>
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      <image:title>PRESS + PUBLISHED WORKS - Screenshot 2025-12-02 131629.jpg</image:title>
      <image:caption>Local Red Cross volunteers aid hurricane victims across Southeast</image:caption>
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      <image:caption>Ms Linda Lombardi</image:caption>
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