And What it Taught Me About Visibility
In a previous post, I wrote about how I landed my first client without a website. At the time, I wasn’t thinking about SEO, personal branding, or building a reputation as a marketing consultant in Loudoun County.
The takeaway?
Visibility matters.
I learned that to grow, you have to be everywhere, all the time.
During the pandemic, I showed up daily on every platform I could — posting, connecting, and reaching out directly on Instagram and LinkedIn.
I took Zoom calls, met in person when possible, and stayed consistent. That persistence led me to my first client: Middleburg Life magazine — a relationship that continues today and helped anchor my work throughout Loudoun County, Virginia.
That single opportunity opened doors I never expected. It introduced me to a world of local creatives: business owners, artists, and thought leaders who were doing incredible things across Middleburg and the greater Loudoun County area.
Persistence paid off.
It also gave me something else: hope during the darkest days of the COVID pandemic.
One of the people I had the privilege of meeting through this work was Linda Jane Holden — the author of The Gardens of Bunny Mellon, and a woman who completely shifted my perspective.
Before our interview, I had never heard of Bunny Mellon. I had no idea how significant her contributions were to American landscape design, or how her quiet elegance left its mark on history, Bunny Mellon’s redesign of the Rose Garden was a key part of Jacqueline Kennedy’s vision for a more elegant and inviting White House.
A former Reagan administration staffer and a White House Garden historian, Linda met Mellon several years ago and was inspired to write not just one, but several books about her life, her gardens, and her style.
I had the opportunity to work with Linda multiple times because I showed genuine interest, stayed present, and followed up. Those relationships didn’t come from pitching—they came from connection.
That lesson continues to shape the way I work today as a marketing consultant serving Loudoun County and Northern Virginia. Visibility isn’t about being loud or salesy. It’s about being consistent, engaged, and human.
The lesson?
You never know who you’ll meet—or how your first “yes” might change everything.
Whether you’re a small business owner, a creative professional, or someone considering working with a marketing consultant in Loudoun County, remember this: opportunities often come from simply showing up and letting people see your work.