Bankers Association for Finance and Trade (BAFT)

During COVID, BAFT (The Banker’s Association for Finance and Trade) faced the challenge of keeping their global transaction banking community connected when in-person events weren’t possible. SW Creative partnered with them to bring their flagship events online, including the 31st Annual International Trade Conference and the Virtual Supply Chain Finance Forum.

That year, we also helped launch BAFT Connect, a fully virtual networking and interactive forum. The goal was simple but ambitious: replicate the energy and engagement of in-person events in a virtual space. Attendees could connect with speakers, participate in discussions, and network with peers across the globe—all from their homes.

Our role spanned the entire process: crafting email and social media campaigns, designing new graphics, setting up the platform, managing invitations, and facilitating the events to ensure a seamless experience. The project not only kept the community connected but demonstrated how virtual events could deliver meaningful engagement in a challenging time.